Connected TV Media Buying
Master Connected TV Advertising for Smarter Media Buying
Course Details
Category
Marketing
Level
Intermediate
Type
Professional
Skills You'll Gain
Programmatic buying, audience targeting, ad placement optimization, performance analytics, cross-pla
Format
Study Questions, Practical Tasks, Projects
Support
Community Access & Instructor Support
Enroll Today
$39
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What You'll Learn
Mastering Connected TV Basics
Learn essential Connected TV fundamentals to optimize ad campaigns and maximize audience reach.
Advanced CTV Targeting Strategies
Master advanced CTV targeting strategies to maximize campaign precision and performance efficiently.
Advanced CTV Targeting Strategies
Master advanced CTV targeting strategies to maximize ad performance and audience precision.
Advanced CTV Buying Strategies
Master advanced CTV buying strategies to maximize reach, efficiency, and ROI in programmatic advertising.
Complete Course Curriculum
Everything You'll Learn
12
Modules
37
Lessons
60
Questions
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Connected TV Basics5 lessonsNavigating the Connected TV Landscape: Key Platforms, Inventory Types, and Buying ModelsSetting Up and Optimizing Connected TV Campaigns with Programmatic DSPsMastering Connected TV Media Buying: Strategies for Targeting, Budgeting, and Measuring SuccessWeek 1 Quiz: Connected TV Media Buying AssessmentWeek 1 Task: Practical Connected TV Media Buying Application
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CTV Media Basics5 lessonsMastering the Core Strategies of Connected TV AdvertisingOptimizing Connected TV Campaigns: Technical Setup for Programmatic SuccessMastering Connected TV Media Buying: Strategies for Audience Targeting and Campaign OptimizationWeek 2 Quiz: Connected TV Media Buying AssessmentWeek 2 Task: Practical Connected TV Media Buying Application
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Mastering Core Concepts5 lessonsMastering the Fundamentals of Connected TV Inventory and Ad PlacementOptimizing CTV Media Buys: Technical Implementation of Dynamic Ad Insertion and Frequency CappingMastering Audience Targeting & Creative Optimization for Connected TV CampaignsWeek 3 Quiz: Connected TV Media Buying AssessmentWeek 3 Task: Practical Connected TV Media Buying Application
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Execute Media Plans5 lessonsMastering Audience Segmentation for Connected TV CampaignsOptimizing CTV Campaigns with Dynamic Ad Insertion & Real-Time Bidding AlgorithmsMastering Dynamic Ad Placement for Higher CTV Conversion RatesWeek 4 Quiz: Connected TV Media Buying AssessmentWeek 4 Task: Practical Connected TV Media Buying Application
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Advanced Media Strategies5 lessonsMastering Connected TV Inventory Types and Their Buying ImplicationsOptimizing Connected TV Campaigns with Dynamic Creative and Real-Time Bidding IntegrationMaximizing ROI with Data-Driven Connected TV Media Buying StrategiesWeek 5 Quiz: Connected TV Media Buying AssessmentWeek 5 Task: Practical Connected TV Media Buying Application
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CTV in Action5 lessonsMastering Connected TV Media Buying: Foundational Strategies for Effective ImplementationConfiguring Programmatic CTV Buying with Dynamic Ad InsertionMastering Connected TV Media Buying: A Step-by-Step Guide to Execution and OptimizationWeek 6 Quiz: Connected TV Media Buying AssessmentWeek 6 Task: Practical Connected TV Media Buying Application
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Optimize for Impact5 lessonsMastering the Fundamentals of CTV Performance Optimization: Data-Driven Strategies for Maximum ROILeveraging Real-Time Bid Adjustments for CTV Campaign EfficiencyMaximizing ROI in CTV Media Buying: Data-Driven Tactics for Real-Time OptimizationWeek 7 Quiz: Connected TV Media Buying AssessmentWeek 7 Task: Practical Connected TV Media Buying Application
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Deploy & Optimize5 lessonsMastering the Fundamentals of Connected TV Ad Deployment and IntegrationAutomating CTV Ad Delivery: Technical Integration with Demand-Side Platforms (DSPs)Mastering Connected TV Campaign Execution: From Strategy to Seamless IntegrationWeek 8 Quiz: Connected TV Media Buying AssessmentWeek 8 Task: Practical Connected TV Media Buying Application
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Scaling Connected TV5 lessonsMastering the Fundamentals of Connected TV Inventory Sourcing and OptimizationAutomating CTV Inventory Procurement with API-Driven Demand-Side PlatformsLeveraging Data-Driven Strategies to Scale CTV Campaigns EfficientlyWeek 9 Quiz: Connected TV Media Buying AssessmentWeek 9 Task: Practical Connected TV Media Buying Application
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Advanced Scaling Strategies5 lessonsMastering Scaling Foundations: Aligning Growth Strategies with Technical InfrastructureDeploying Auto-Scaling Architectures with Kubernetes and TerraformScaling High-Converting Campaigns with Automated Bid AdjustmentsWeek 10 Quiz: Connected TV Media Buying AssessmentWeek 10 Task: Practical Connected TV Media Buying Application
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Final Media Prep5 lessonsMastering Core Concepts: A Structured Review for Exam SuccessDebugging and Optimizing Smart Contracts for Deployment ReadinessMastering Real-World Applications: A Hands-On Review for Exam SuccessWeek 11 Quiz: Connected TV Media Buying AssessmentWeek 11 Task: Practical Connected TV Media Buying Application
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Launch & Scale6 lessonsMastering the Fundamentals of Post-Launch Growth and ScalingDeploying and Scaling Serverless Functions for Real-Time Data ProcessingMastering Post-Launch Growth: Scaling Your Product with Data-Driven StrategiesWeek 12 Quiz: Connected TV Media Buying AssessmentWeek 12 Task: Practical Connected TV Media Buying ApplicationFinal Mastery Checklist
Course Modules Preview
Introduction to Connected TV Media Buying
Week 1
Master the essentials of Connected TV advertising and campaign optimization.
Quiz
Practical Task
Fundamentals of Connected TV Media Buying
Week 2
Master the essentials of Connected TV advertising strategies and execution.
Quiz
Practical Task
Core Concepts in Connected TV Media Buying
Week 3
Master the fundamentals of Connected TV media buying for smarter, data-driven campaigns.
Quiz
Practical Task
And 9 more comprehensive modules with in-depth content...
Z
ZLOADR Expert Team
Industry Professionals & Educators
Our instructors are seasoned professionals with years of experience in their respective fields.
They bring real-world expertise and practical knowledge to every lesson, ensuring you learn
skills that are immediately applicable in today's competitive landscape.
What Students Are Saying
"This course transformed my understanding completely. The practical exercises were exactly what I needed to apply the concepts in real projects."
"The curriculum is perfectly structured. I went from beginner to confident practitioner in just 8 weeks. Highly recommended!"
"The certificate I earned helped me land a promotion. The course materials are top-notch and the community support is incredible."
Frequently Asked Questions
Do I need any prior experience to take this course?
No prior experience is required! This course is designed for complete beginners and progresses to advanced topics. We start with fundamentals and build up from there.
How long do I have access to the course materials?
You get lifetime access to all course materials, including future updates. You can learn at your own pace and revisit the content whenever you need.
Is there a certificate upon completion?
Yes! You'll receive a professional certificate upon completing all modules and passing the final assessment. This certificate can be shared on LinkedIn and added to your resume.
What if I'm not satisfied with the course?
We offer a 30-day money-back guarantee. If you're not completely satisfied with the course, simply contact our support team within 30 days for a full refund.
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