However, despite this growing interest, 81% still report a lack of industry knowledge as a key barrier to adoption, according to a recent survey conducted by Bitpanda and shared exclusively with Cointelegraph.

The survey reveals that half of female crypto investors are focused on long-term wealth growth, with 49% of them holding digital assets for up to five years, and 39% planning to retain their investments for more than five years.

Women are also drawn to lower-risk, safer digital assets, with Bitcoin (BTC) remaining the most popular choice among female investors. Around 30% of women chose Bitcoin as their first digital asset investment, compared to 24% of men. More than 54% of the 1,400 investors surveyed initially invested in Bitcoin, Ether (ETH), or XRP (XRP).

"Women tend to build more diverse portfolios and focus on long-term wealth creation, rather than chasing short-term gains," says Gracy Chen, CEO of Bitget, a cryptocurrency exchange.

This careful, long-term focus is seen as exactly what the crypto ecosystem needs—investors who understand technological fundamentals and look past market fluctuations. Chen also noted that women are more likely to adopt a “sit on their hands” approach, trading less frequently than men. Research from Charles Stanley supports this, showing that while men made an average of 13 trades per year, women made only 9. This patience and strategic thinking is often beneficial in the crypto market, where emotional reactions to volatility can lead to losses.

According to Nkiru Uwaje, co-founder of blockchain liquidity platform Mansa, women’s approach to investing reflects a broader wealth-building strategy. "When we invest in Bitcoin, we often think about its role in a diversified portfolio, rather than isolating it as a single investment," Uwaje explains.

This longer-term focus often means women are less likely to react impulsively during market downturns. Instead, they observe how assets perform through different market cycles. "We’re not chasing overnight gains or making FOMO-driven decisions," she adds.

Mary Pedler, founder of INPUT Comms, a blockchain and tech communications agency, agrees. She points out that many women engage in deep research before making any investment decisions, avoiding the "fear of missing out" that often drives others to make rash moves. "When we invest in Bitcoin, it’s after understanding its fundamental value proposition — we’re building generational wealth," she says.

Although the number of women investing in crypto is growing, a lack of education remains a significant barrier. Over 81% of female respondents admitted they were inexperienced investors. According to the survey, 24% cited a lack of investment knowledge as their biggest challenge, while 41% pointed to financial constraints.

Despite these hurdles, Bitpanda’s female users have shown promising growth. Women who began investing in January 2024 have seen an average increase of 8.1% in their investments over the past year.

Chen also highlighted that women currently make up only 26% of all crypto holders, pointing to the need for increased participation and engagement.

Initiatives like Women in Ethereum Protocol (WiEP) are working to close this gender gap, emphasizing the importance of proper education, clear guidance, and structured support to help more women enter the crypto space.

"Women need proper education, clear guidance, and support, starting with small investment amounts," representatives from WiEP told Cointelegraph.

As more women enter the crypto space, overcoming challenges such as financial constraints and lack of knowledge will be key to expanding their presence in the industry. With increasing awareness and educational support, the future of female crypto investors looks promising.